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  1. Home
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  4. Understanding Luxury: Rolex Watches
Business Stories

Understanding Luxury: Rolex Watches

Published: Feb 29, 2024
Understanding Luxury: Rolex Watches
Author: 
Maddie Siewert
In 1905, Rolex was founded by Hans Wilsdorf. It has since established itself as a distinctive luxury brand. 

History facts of Rolex 
What we know today as the automatic watch was actually due to an invention by Rolex—a self-winding mechanism with a perpetual rotor created in 1931. 

Rolex became a worldwide brand because of the monumental people who wore them throughout history. In 1927, the “oyster” (waterproof watch), was worn by young English swimmer named Mercedes Gleitze. 

In 1935, Sir Malcolm Campbell, the “Speedking” racecar driver wore a Rolex; and many more notable people have worn the watch to help it gain recognition. 


What makes Rolex worth it?

The luxury watch is unlike any other. Rolex provides only quality watches. 

Rolex uses Everose gold, which is a mix of gold, copper, and a hint of platinum. Which provides exceptional resistance to fading and corrosion. 

They also always include innovative materials in their designs. 

Rolex is also committed to in-house manufacturing. Which means they have full control over every step of the watch making process. 

Rolex has the ability to be worth more, even after wearing it. Due to their iconic designs, pre-owned watches have a high resale value. 

Their quality materials, innovative designs, and manufacturing process set them apart from other brands. 


Rolex resale value

Pre-owned Rolexes tend to hold more value. This is for a few reasons. 

The first is availability. Because there are fewer new models available, pre-owned Rolex watches are more expensive. 

Another reason is the rarity of certain pieces. Rolex sometimes releases limited edition watches, which become collectibles for many people. 

Lastly, some of the models just have really high desirability. Certain models, such as the Submariner, Daytona, and GMT-Master, are very desirable and often resell for more money. 


Elton John's leopard-print Rolex sells for record amount


Elton John’s Daytona leopard-print watch set the worldwide auction record because of the model.

It all started at Christie’s Sir Elton John Goodbye Peachtree Road sale, which was selling famous musicians personal items. 

The original estimated value of the Daytona watch was $60,000, but it ended up selling for $176,400. Just about three times the original price.


Rolex at J. Thomas Jewelers
Intersted in Rolex? J. Thomas Jewelers now sells pre-owned Rolex watches. Contact us for more information.  
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