Celebrating 30 Years of Making Love Rock
J. Thomas Jewelers began in 1995 as a small, independently owned jewelry store with just two employees and a 700-square-foot showroom. From those humble beginnings, the store has grown into one of Rochester Hills’ most trusted jewelry stores—a place where families come to celebrate life’s most meaningful moments.
By 2010, J. Thomas Jewelers relocated to its current, expanded showroom, establishing itself as an anchor in the plaza. Now, 30 years later, J. Thomas Jewelers is more than just a jewelry store—it’s part of the love stories and milestones of families across Michigan. From engagements and anniversaries to birthdays and “just because” moments, we’ve been honored to celebrate with you every step of the way.
A Legacy Built on Love, Trust & Community
“At J. Thomas, we believe a great shopping experience starts with a great culture,” says owner Tom. “That’s why We Make Love Rock® every day.”
Jewelry is just the beginning—what truly matters are the memories, commitments, and connections each piece represents. Over the years, the store has been part of countless love stories, including one unforgettable moment when Duane surprised Michelle by landing a helicopter in the park where she was enjoying a picnic with her family. That proposal began a love story that has inspired generations.
Guests frequently share their engagement and wedding photos, proudly displayed in the store’s Diamond Room—a visual celebration of the extended J. Thomas family. It’s always special when new visitors spot a familiar face in those photos.

Another beloved tradition is the Rock Jar. Couples sign a rock to commemorate their engagement and add it to the collection—a simple, lasting symbol of the love stories J. Thomas has been honored to help begin.
Celebrate with Us: Our 30th Anniversary Event
To mark this milestone, J. Thomas Jewelers is hosting a three-day 30th Anniversary Celebration from September 18–20:
- 30% OFF Storewide
- 12 Months No-Interest Financing
- $10 Donated to Vets Returning Home for every purchase
This celebration is about more than savings—it’s about giving back to a community that has supported us for three decades. Vets Returning Home, a Roseville nonprofit, provides housing and resources to veterans in crisis, and we’re proud to support their incredible mission.
RSVP today and join the celebration! >> Click Here to Reserve Your Spot
Thank You for 30 Incredible Years
This celebration isn’t just about us—it’s about you. For 30 years, you’ve trusted us with your milestones, your stories, and your memories. From helping you choose the perfect engagement ring to celebrating anniversaries, birthdays, and “just because” moments, we’re honored to be part of your journey.
Your loyalty and support have shaped J. Thomas Jewelers into what it is today, and we look forward to making the next 30 years even more memorable.